Hoa Linh Pharmaceutical & a 25-Year Journey
From the National Brand milestone to Hoa Linh Pharmaceutical's ambition to elevate the ‘Vietnamese quality of life’

Four products recognised as Vietnam National Brands in 2026 mark Hoa Linh Pharmaceutical's 25-year journey of steadily building trust through quality.
For the company, this recognition also brings the responsibility to keep raising standards, innovating and promoting the value of traditional medicine in caring for the health of Vietnamese people.
National Brand – a persistent journey of building trust
In a market with ever more choice, product quality must be proven through every user experience. For healthcare companies, customer trust requires consistency from research and production to product information and after-sales service.
From its first products to a healthcare ecosystem present in Vietnamese family life, Hoa Linh Pharmaceutical has spent a quarter of a century steadily building quality and trust. That journey reached a new milestone in 2026, when the company again had products recognised as Vietnam National Brands: Da Huong feminine wash, Bao Thanh herbal cough syrup, Ngoc Chau herbal toothpaste and Nguyen Xuan herbal shampoo.
This milestone recognises Hoa Linh's persistent efforts to build quality and steadily complete a healthcare ecosystem for Vietnamese families. On that foundation, the company is further motivated to continue the story of dedicated pharmacists who put knowledge and passion into every product, accompanying Vietnamese people in daily life.
“In today's fiercely competitive environment, the greatest value a National Brand brings is consumer trust. When consumers trust a product and a brand, they choose it with confidence and stay loyal, and the product's reputation grows both at home and abroad,” said Pharmacist Nguyen Thi Thuy Dung, Deputy General Director of Marketing and Innovation, Hoa Linh Pharmaceutical JSC.

Founded in 2001 by a team of doctors and pharmacists from families with a tradition of medicine-making, Hoa Linh chose to grow through research and production. Its professional foundation and understanding of healthcare needs have shaped how the company builds products: careful with formulas, focused on quality and accountable for what reaches users.
After 25 years, Hoa Linh's brands have become part of Vietnamese family life, from women's health and respiratory care to oral, hair and scalp care. Having more products recognised as National Brands is seen by the company as recognition of that journey, and a reminder of the responsibility to keep earning trust over time.
When the essence of Eastern traditional medicine is carried forward by modern science
Though serving different needs, all four products – Da Huong, Bao Thanh, Ngoc Chau and Nguyen Xuan – are developed on a foundation of medical and pharmaceutical expertise and Eastern healthcare knowledge.
What they share is a heritage of traditional herbal medicine, combined with formula research and modern formulation technology to meet healthcare needs and the convenience of modern life.
“We research and carry forward healthcare methods and knowledge from Eastern traditional medicine, while applying technology in formulation and packaging to enhance customer experience,” Ms. Dung said.
This view reflects Hoa Linh's core approach: experience with medicinal herbs is the foundation for product development, while science and technology carry those values forward with consistent quality and usage suited to modern life.
The balance between preservation and innovation shows in each step of the brands' development. In 2025, Da Huong introduced a new version with four product lines for women's different care needs; Nguyen Xuan expanded its hair and scalp care range; Ngoc Chau developed expert and whitening lines. Built on familiar medicinal herbs, each improvement is a way for Hoa Linh to meet more specialised user needs while preserving the identity that has endeared it to Vietnamese families.
From a recognised milestone to a commitment to higher standards for the next stage
According to Pharmacist Nguyen Thi Thuy Dung, the criteria of the National Brand Programme have become internal standards in research, production and management. The recognition gives Hoa Linh further motivation to raise its own bar, from product quality to customer care.

“At Hoa Linh Pharmaceutical, quality is the foundation, innovation is the driver of growth, and pioneering capability gives us a solid position in the market,” Ms. Dung emphasised. These three values also guide how the company allocates resources and builds capabilities for the next stage.
For 25 years, Hoa Linh has steadily cultivated three values – “Quality – Innovation – Pioneering Capability” – by standardising raw materials, researching efficacy on a scientific basis and applying advanced formulation technology. On that foundation, the company keeps listening to users to develop more suitable care solutions.
In its 2026–2030 direction, Hoa Linh will continue to combine Eastern medical philosophy with modern science, aiming for natural and holistic healthcare solutions. The company is also focused on strengthening research capabilities, renewing products and better meeting requirements for quality, transparency and user experience.
Raising domestic standards is also seen by Ms. Dung as a foundation for reaching international markets. As research, production and management capabilities are strengthened, Hoa Linh is better prepared for each market's requirements and can open up more opportunities for Vietnamese products.
From the milestone of four National Brand products in 2026, Hoa Linh's next journey is tied to the responsibility of continuing to create value worthy of customers' trust. The aspiration to “Elevate the Vietnamese quality of life” carries on through every improved product, every enhanced experience and the dedication of its medical and pharmaceutical professionals.